Viewing entries tagged with 'agideas'

Agideas 2012

Ben Stevens - 28.06.12

Tags: , , , , ,

If you think of Harley Davidson, no doubt the first images that leap to mind are of bikes, blokes, beers and bust-ups. It’s hard to believe that this iconic brand was on the brink of disaster some 20 years ago, when it had, not unlike some of its nastier followers over the years, seemingly lost its way. So it was a delight to hear the man responsible for bringing the brand back to its former glory, Dana Arnett, begin the 2012 agideas conference with the revealing statement, “form follows emotion”. Only someone like Dana, who was obsessive about the brand growing up as a teenager, could bring the level of commitment needed to reinvigorate the brand and give ownership back to the millions of people who cared for it just as much as himself.

Read more