They're small, often irritating and we battle to stay on top of their constant demands. No, I'm not talking about children, I'm talking about email. Email rarely delights and often weighs us down. That is before we even consider unsolicited mail or
e-marketing. What will make us scroll down? Plain text won't work, even with an offer of millions of Nigerian dollars. Colour and image is a start, a succinct, pertinent message is a help and a well considered design is almost the clincher. But the real key to a quality e-newsletter is having it built professionally and packaged and sent through a purpose built email campaign program.
Every two years, the Australian Graphic Design Association (AGDA) hosts the design industry's night of nights, where the best work from studios around Australia and New Zealand is entered and judged, and untimately recognised. Having put some time aside to be there, we were excited to be acknowledged with an award in the Digital Media category for our work on CM Group's website. We were also really proud to have our newest designer, Ben Stevens, awarded for his entries in the Student Category including a Best in Category for 3D Packaging.
In June 2012 we had the great opportunity of participating as part of a multidisciplinary design team on a project about imagining a future scenario for Adelaide’s West End. We became one of the seven design teams selected to take part in 'Speculations 2012', a project initiated by the Integrated Design Commission (IDC) and 5000+ to ‘imagine alternative, but realistic, future scenarios for inner Adelaide, that will give direction to all those who have a stake in, or jurisdiction over, the future of our city.’
If you think of Harley Davidson, no doubt the first images that leap to mind are of bikes, blokes, beers and bust-ups. It’s hard to believe that this iconic brand was on the brink of disaster some 20 years ago, when it had, not unlike some of its nastier followers over the years, seemingly lost its way. So it was a delight to hear the man responsible for bringing the brand back to its former glory, Dana Arnett, begin the 2012 agideas conference with the revealing statement, “form follows emotion”. Only someone like Dana, who was obsessive about the brand growing up as a teenager, could bring the level of commitment needed to reinvigorate the brand and give ownership back to the millions of people who cared for it just as much as himself.