They're small, often irritating and we battle to stay on top of their constant demands. No, I'm not talking about children, I'm talking about email. Email rarely delights and often weighs us down. That is before we even consider unsolicited mail or
e-marketing. What will make us scroll down? Plain text won't work, even with an offer of millions of Nigerian dollars. Colour and image is a start, a succinct, pertinent message is a help and a well considered design is almost the clincher. But the real key to a quality e-newsletter is having it built professionally and packaged and sent through a purpose built email campaign program.